The mission of the Cool Kids Campaign is to provide kids with cancer a higher quality of life for themselves and their families while facing the challenges of cancer.

From the beginning we have always made it our goal to have a direct impact on the children fighting cancer. In 2006, when we were trying to decide on a name for our new foundation, we tried to keep in mind that kids are kids regardless if they are sick or healthy. Hence, the Cool Kids name. Every kid wants to feel cool even if they don't feel well.

Every day, as we decide how to help these kids and best use our donated dollars we make our decisions based on whether our actions will directly affect a child and make them forget, at least for a little while, that they are fighting for their lives.